Category Archives: Webinars

Selling With Facebook

Facebook has a reputation as being a huge time-waster, but as a business owner can you afford to ignore a platform that 47.9 percent of Canadians and over 41 percent of Americans use? Among large countries with over 10 million citizens, Canada ranks as the number one nation of Facebook users.
Say what you will about Facebook, but there is no better tool for connecting people. As a small business owner you have the opportunity to use Facebook to expand your online presence, to engage with customers and prospects, and to sell more products and services.

Our free 60 minute webinar is designed to help you master Facebook to connect with and engage your prospects and customers. We are running the first webinar on Thursday, September 16, 2010 10:00 AM – 11:00 AM PDT. You can register here.


Tool Tip: Creating A Custom URL For Your LinkedIn Profile

During our “Using LinkedIn to Generate Sales” webinar we suggest that you create a custom or vanity  URL for your LinkedIn profile.   Changing your profile URL is a very simple process.  If you are tired of your profile having a prison inmate-style number, watch the video below.

If you would like to register for our free webinar “Using LinkedIn to Generate Sales” follow the link to sign up.

Using LinkedIn To Generate Sales -Free Webinar

Better ‘n Better

While explaining Google Adwords to a customer this week, I told him that his goal when writing an ad was to create a slightly better ad than the one he previously used. Sound obvious? There’s more to it. The A-B ad testing methodology is a good way to go about using Adwords. It is a system of testing one ad against another, then refining. If Ad A slightly outperforms Ad B, you remove Ad B and create an Ad C to see if it will perform better than A. You constantly tinker with the better ad, and it pays off. Cool thing is, this just doesn’t apply to Google Adwords – it applies to everything.

I held a webinar this morning called “Using LinkedIn To Generate Sales.” The webinar went better than my practice walk throughs. I am already adjusting my presentation for the next webinar (to be held next week). My goal is to make it slightly better than the first one. Each and every time I will adjust and refine and each one will be slightly better. It is an ongoing process, because there will always be small changes I can make. Sales works exactly the same way. I want each interaction to be slightly better, each sales cycle slightly shorter and my sales presentation slightly smoother. To do this I have to be self-aware, I have to be willing to ask for feedback (and incorporate it), and most importantly, I have to be willing to step out and do the first one. I am okay with the first one not being perfect; but for the next one to be better I have to refine it, practice over and over with the end goal of making it a little better.

If you are interested in joining one of our free webinars, follow the link. I promise this next one will be even better.

Happy Selling

Using Linkedin To Generate Sales

We offered a free webinar on “Using Linkedin To Generate Sales” for Thursday July 29th. Thinking that it was summer and a lot of people are often away enjoying the beautiful weather we only offered one date option. The webinar filled up within a couple of hours of our announcing it so we have added another session on Wednesday August 4th starting at 10:00 AM (PST) and that class right now is half full. Someone asked me why we have a limit on our webinars. We like to limit our webinars to smaller numbers because it makes it easy for people to have their specific questions answered; and once we climb above 50 people it gets harder to answer everyone’s questions. A description of the webinar is below. Feel free to forward it to friends and colleagues.

Register Here

Using LinkedIn To Generate Sales
Learn how to use LinkedIn to develop leads and convert them to sales. Discover innovative ways to find, connect with and sell to new clients in less time by leveraging the power of LinkedIn.

This 90 minute webinar will show you how to source for leads, conduct research and marketing, use powerful productivity tools and connect with the exact prospects you want using the most popular business-based social network in the world.

About LinkedIn
70 million people use the site to share information on themselves, their companies, and their industries. Decision makers scour the site to find the best vendors, hire the best people, and research their competitors.

And it’s all waiting for you. Salespeople struggle with hot leads because database information goes bad at the rate of 20-30% a year. LinkedIn is a self-cleansing database where decision makers update their contact information. These decision makers are connected, savvy, and open to being sold by the right connection.

About Colin Parker
Colin is the CEO of Red Giraffe Strategic Sales & Marketing. Colin started his career in Sports Marketing specializing in major event promotion. Colin worked on high profile events such as the Summer Olympics, the Queen’s Plate, Breeder’s Cup and international and world championships in several sports. Colin has spent over fifteen years as an Executive Vice President of Sales with a number of technology companies in the United States and Canada. Colin specializes in helping organizations differentiate their sales and marketing efforts to obtain superior results.