I need your help. Before I make my ask of you, let me give you some background…
Do you ever wonder how to get publicity for your business? I often encounter organizations who think ‘publicity’ means writing press releases to the local papers regarding their latest service or product offering. The problem is that most of these releases have no story to them and nothing of interest to write about. If you would like to get your company promoted in the news, consider a page out of Jones Soda’s playbook. As a publicity stunt in 2003, Seattle-based Jones Soda released Turkey and Gravy flavoured soda for the holidays. Yes, you read that correctly.
They produced 6000 bottles of this limited-edition soda. It sold out online in 2 hours and the money went to a local Toys For Tots program. The media attention and national publicity that Jones Soda received could not have been purchased. Every year since, Jones Soda offers new flavoured sodas for the holidays with the proceeds often going to charities. Some of the flavours they have offered includes:
Turkey & Gravy Soda
Green Bean Casserole Soda
Mashed Potato & Butter Soda
These get people talking about Jones Soda. Jones Soda has even started to offer limited edition soda on other special events.
Halloween Limited Edition: 4-pack included: Candy Corn, Caramel Apple, Strawberry Slime and Scary Berry Lemonade
Valentines Limited Edition: 2-pack included: Love Potion #6 soda and Love Potion #6 flavored lip balm.
Seattle Seahawks Collectors’ Pack included: Perspiration, Sports Cream, Natural Field Turf, Dirt, and Sweet Victory.
Easter Limited Edition: Robin’s Egg Lemonade, Chocolate Bunny, and Little Bunny Fufu.
This year’s holiday package flavor was one I was quite excited for… It arrived at my door just a couple of days before US Thanksgiving. Ready for this? Jones Bacon Soda. Yes, bacon lovers. Bacon flavored soda. I love all things bacon. My pack came with 2 Bottles of Jones Bacon Soda, 1 Tube of Bacon Lip Balm, 1 Package of Bacon Popcorn and 1 Package of Bacon Gravy Mix. I think I’ve died and gone to bacon heaven. The problem is – I can’t bring myself to open the bottle. Much like a kid with a treasured piece of candy, I sit and hold it – staring at the label and wondering what it tastes like – but can’t bring myself to twist the cap and give it a taste.
My wife would like to video me tasting carbonated bacon – I think she just wants something to post to her facebook account to amuse her friends. But I can’t decide. I think knowing it is a one-time limited edition has made the decision tough. Do I open it – or don’t I? For the next few days, I’d like to take a poll. What do you think?