Swagger Wagon

Social Media gives you the opportunity to tell a much larger story than traditional media. Take Toyota’s “Swagger Wagon” campaign.  The kick off piece is a two minute and thirty six second video. Followed by a twenty one shorter videos all to help promote the Sienna mini van.

The Swagger Wagon video has been viewed over 4 million times on You Tube. Think of it in context to television and the cost involved to have your 30 second commercial shown on say American Idol. It makes me wonder why more companies are not embracing social media as an option.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s