Social Media gives you the opportunity to tell a much larger story than traditional media. Take Toyota’s “Swagger Wagon” campaign. The kick off piece is a two minute and thirty six second video. Followed by a twenty one shorter videos all to help promote the Sienna mini van.
The Swagger Wagon video has been viewed over 4 million times on You Tube. Think of it in context to television and the cost involved to have your 30 second commercial shown on say American Idol. It makes me wonder why more companies are not embracing social media as an option.